File Name: corporate communications theory and practice .zip
This article examines the Dow Corning breast implant controversy in the context of a theoretical corporate communication framework. It begins with a discussion of relevant theoretical constructs for corporate communication strategy. It then presents a chronology of the controversy, based on field interviews and an exhaustive survey of relevant media coverage.
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Cornelissen, J. Emerald Group Publishing Limited. Cornelissen provides a well-structured, comprehensive treatment of the subject of corporate communications, its function, strategies, as well as organizational and managerial issues of relevance to both researchers and academics.
As an organizing scheme it helps capture the richness, complexity and interdependence of communication theories. The value to students is that it will enable them to think about corporate communication in a sophisticated and critical way. Not only will they learn to do their jobs well, they will also understand why. Radford, Fairleigh Dickinson University. Author Alan T. Belasen covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework to provide a fuller and more coherent view of corporate communication in which a dynamic interplay of complementary and often competing message orientations takes place.
In organizing the chapters in three parts, the book not only includes state-of-the-art descriptions of corporate communications from both the theory and practice.Reply
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[Download] PDF/EPUb Corporate Communication: A Guide to Theory and Practice Book by Joep Cornelissen. BRenGreAmbunenr - Read and.Reply