switch by dan and chip heath pdf

Switch by dan and chip heath pdf

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Switch: How to Change Things When Change Is Hard

Haidt says that our emotional side is an Elephant and our rational side is its Rider. Perched atop the Elephant, the Rider holds the reins and seems to be the leader. Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose.

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Start growing! Boost your life and career with the best book summaries. His brother, Chip Heath , is a professor at the Stanford Graduate School of Business, where he teaches business strategy and organizations. The results are simple enough to remember and still flexible enough to use in many different situations family, work, community, and otherwise.

Switch is arranged around a correlation immediately visual and sticky — the example of an Elephant and a Rider. Haidt believes that our emotional side is an Elephant and our rational side is its Rider. The Rider holds the reins and seems to be the leader, but his control is precarious because the Rider is so small relative to the Elephant.

Anytime the Elephant and Rider disagree about which direction to go in, the Rider is going to lose. Following that metaphor, the Heath brothers outline nine actions that shape how groups and individuals respond to changes.

The book describes them in detail with stories, examples, and structure. For things to change somebody, somewhere, has to start acting differently.

Picture that person or people. Each has an emotional Elephant side and a rational Rider side. The problem is this: often the heart and mind disagree. Direct the Rider. What looks like resistance is often a lack of clarity. You have to provide crystal-clear direction to the Rider. This can be done by following the bright spots, scripting critical moves, and pointing to the destination.

When it comes to scripting the moves, you have to start thinking in terms of specific behaviors. Motivate the Elephant. What looks like laziness is often exhaustion. To achieve that you have to find something that motivates them, shrinks the change, and helps them grow.

Break down the change until it no longer frightens the Elephant. Make sure to cultivate a sense of identity in your people and instill their growth mindset. The Heath brothers refer to the situation and surrounding environment as the Path. To shape that Path you have to tweak the environment, build habits, and rally the herd. Look for ways to encourage building new habits and ingraining them in your path.

When it comes to rallying the herd, keep in mind that behavior is contagious. You have to help it spread around the organization you want to change. When change happens, it tends to follow a pattern. The people who change have a clear direction, ample motivation, and a supportive environment. Like this summary? Learn more and more, in the speed that the world demands. Start learning at the speed of today's world.

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Start growing! Boost your life and career with the best book summaries. His brother, Chip Heath , is a professor at the Stanford Graduate School of Business, where he teaches business strategy and organizations. The results are simple enough to remember and still flexible enough to use in many different situations family, work, community, and otherwise. Switch is arranged around a correlation immediately visual and sticky — the example of an Elephant and a Rider. Haidt believes that our emotional side is an Elephant and our rational side is its Rider. The Rider holds the reins and seems to be the leader, but his control is precarious because the Rider is so small relative to the Elephant.

Previously, Dan worked as a researcher and case writer for Harvard Business School. In the late s, Dan co-founded an innovative publishing company called Thinkwell. Switch highlights the reasons that change can be so difficult. Crucially, though, Switch explains that change does not have to be complicated if you focus on success rather than obstacles. The key is to treat each person and environment as unique and adjust your approach accordingly.

Switch: How to Change Things When Change Is Hard

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Pick up the key ideas in the book with this quick summary. Changing our behavior is not always easy, as anyone who has resolved to quit smoking, eat healthier or start running in the mornings will know. So what is it that can make change so difficult? An excellent analogy for examining behavioral change is that of an elephant and its rider trying to follow a certain path.

Switch by Chip & Dan Heath

Print Hardcover Audiobook. In one study, people with the large buckets ate 53 percent more popcorn than people with the medium size.

1 comments

  • Delfina O. 27.04.2021 at 15:54

    Look Inside.

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