corporate social responsibility customer satisfaction and market value pdf

Corporate social responsibility customer satisfaction and market value pdf

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Effects of Message Appeal when Communicating CSR Initiatives

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Corporate social responsibility, customer satisfaction, and market value

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI:

Effects of Message Appeal when Communicating CSR Initiatives

Contact Us. Author Guidelines. The purpose of this research is to explain the CSR activities conducted by Marimas Putera Kencana related to the development of social entrepreneurship, to describe the value chain model for corporate entrepreneurship, and the impact of social entrepreneurship development through CSR activity. An explorative study approach was undertaken in this study by conducting semi-structured interviews at the Marketing Division of Marimas Putera Kencana, the target group, and the shop owners involved in the CSR program. The results of this study show the stages of CSR activities of Marimas Putera Kencana which include planning, implementation, evaluation, and reporting and value chain model for social entrepreneurship to realize business goals without overriding social values. In addition, the impact of social entrepreneurship development through CSR activities is the enhancement of environmental capacity and capability, creating leadership in the development of corporate social entrepreneurship, creating environmental protection, organizational transformation for social improvement, refreshing and promoting CSR development, awakening a positive reputation, and organizational commitment to continuously behave ethically.

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This research paper was designed to examine the influence of corporate social responsibility CSR associations and environmental concerns on consumer-retailer love and attitude toward the retailer, as well as the subsequent effects on consumer behavioral intentions regarding the retailer, such as repeat patronage intention and willingness to pay a premium price for products offered by the retailer. In this study, a questionnaire survey was conducted on consumers for the purpose of investigating five proposed hypotheses. This research applied partial least squares PLS to exam the hypotheses and analyze the data. The findings of this research indicated that CSR association and environmental concern both have positive effects on consumer-retailer love and attitude toward the retailer. Also, the results showed that consumer-retailer love has a significantly positive effect on consumer attitude towards the retailer.

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Luo and C. Luo , C. Bhattacharya Published Business Journal of Marketing. Abstract Although prior research has addressed the influence of corporate social responsibility CSR on perceived customer responses, it is not clear whether CSR affects market value of the firm.


Xueming Luo & C.B. Bhattacharya Corporate Social Responsibility, Customer Satisfaction, and Market Value Although prior research has addressed the.


Corporate social responsibility, customer satisfaction, and market value

SJME publishes every year two regular issues and a Special Issue on a topic of particular interest for the journal audience. The journal is published by Elsevier since and it is published fully in English since Expected manuscript profile SJME is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJME welcomes a wide array of original contributions quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.

Many companies are unaware of the influence of CSR activities on customer buying decisions, its correlation with building trust towards the company and its long-term effect on customer loyalty. By focusing the research towards examining the familiarity of customers with the CSR concept and evaluate its general influence on consumer behavior on the retail market of Bosnia and Herzegovina the end goal was to determine possible connection between CSR, trust and customer buying decisions. Survey data demonstrate, CSR activities are a motivating factor for purchasing decisions in favor of the company implementing them.

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Abstract Despite the importance of corporate social responsibility hereafter CSR as an important construct in academia and a pressing item on corporate agenda, some contradictory results suggesting that CSR is far away from being the most dominant criteria in purchase behavior call for further research on the topic. Research supporting this view suggests that traditional criteria such as price, quality and brand familiarity are still the most important choice criteria. Acknowledging the significant role that quality can play in the context of services, this study incorporates these two separate views and considers the effect that both CSR and service quality have on customer-related outcomes such as customer- company identification, customer satisfaction and customer loyalty. To test the hypothesized relationships, an online questionnaire is conducted to a sample of bank customers.

The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multi-dimensional perspective of social responsibility, and we carry out market research to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data we determine the structure and components of the concept of social responsibility. Subsequently, this is related with the overall evaluation of the service and loyalty by means of a model of structural equations, in order to determine the influence of corporate social responsibility on these concepts, and hence its benefits as a commercial tool. This is a preview of subscription content, access via your institution. Rent this article via DeepDyve.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

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To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. Download Free PDF. Corporate social responsibility, customer satisfaction, and market value Journal of marketing,

This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.

5 comments

  • Denis C. 02.05.2021 at 08:10

    That is, CSR affects customer satisfaction, which in turn affects market value. In other words, customer satisfaction represents the mediational pathway through.

    Reply
  • Fani A. 06.05.2021 at 05:37

    Request PDF | Corporate Social Responsibility, Customer Satisfaction, and Market Value | Although prior research has addressed the influence.

    Reply
  • Jesper B. 06.05.2021 at 09:23

    predicts that (1) customer satisfaction partially mediates the relationship between CSR and firm market value (i.e., Tobin's q and stock return), (2) corporate.

    Reply
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  • Adam O. 08.05.2021 at 13:13

    Corporate Social Responsibility, Customer Satisfaction, and Market Value the relationship between CSR and firm market value (i.e., Tobin's q and stock return), (2) corporate abilities (innovativeness Open PDF in Browser.

    Reply

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