strategic communications in business and the professions pdf

Strategic communications in business and the professions pdf

File Name: strategic communications in business and the professions .zip
Size: 2669Kb
Published: 08.05.2021

Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions

If You're an Educator

Goodreads helps you keep track of books you want to read. Want to Read saving….

Friedrich, Lynda will lead you to obtain just what you specifically need. Friedrich, Lynda to accumulate. Also it is juts soft data; it can be your cumulative data in gizmo and also various other tool.

Strategic Communication in Business and the Professions

But how can we defend ourselves against communications, or use them to benefit our political-strategic interests? After the terrorist attacks of September , three capabilities concerning communication began to develop within the George W. Between and , after many reports, studies, and drafts of the definition of strategic communication in the area of defense, the concept migrated to other areas such as business, public relations, and social communication, generating dissonance within the concept.

This article intends to offer an interdisciplinary approach to strategy and mass communication in the field of security and national defense and to define, by means of hermeneutical, qualitative, and quantitative research techniques, the definitions, missions and lineaments of strategic communication. We will begin with a look at this concept, its evolution and attempts of definitions in recent years.

Presidential leadership and the bipartisan political will of Congress are essential. Collaboration between government and the private sector on an unprecedented scale is imperative.

As a result, adjustments must be made and those responsible for implementation held accountable. Subsequently, the National Defense Authorization Act of called for the creation of a new area for strategic communication. Often these efforts are simply carrying out social communication, or even marketing, which is often confusing, or wrong. So, the following questions have emerged:.

As a result, we believe it is necessary to begin this report by clarifying what we mean by strategic communication. At this point, we have a general idea about the subject and goals of this article, but to understand the phenomenon of study we must first delve into the current qualitative problems concerning the confusion that exists about the definition of strategic communication. It is deployed as a recurrent and helpful concept to indicate that a project involves smart thinking, planning, and coordination, and is ruthlessly used for marketing, business, public relations, and many other areas.

But does strategic communication mean the same thing in these various fields? How can those areas develop strategic communication? Does the concept even make sense in all these areas? So what happens when we try to speak of strategic communication in the area of security and national defense?

Perhaps it relates to the coordination of internal and external communications of public, state, and government institutions? Or it is simply government marketing? What happens when the nation must act or react to a scenario where communications are vital to support permanent national objectives?

What kind of strategic communication should be used, and according to the definition of which profession should it be executed? As was noted above, each government, ministry, department, institution, or entity develops its own approach to strategic communication, defined by the professional who is in charge, which results in the confusing proliferation of the application of the term to situations where it is not appropriate.

Let me include a personal experience in relation to the previous question. They were a journalist in charge of the internal and external communications of a government agency, and an official of the General Staff in charge of command communications. Then the official of the General Staff told me that the missions of communication for security and defense were to coordinate the forces, gather information, and create intelligence.

It was also involved with social communication, or public relations, with the primary objective of informing the civilians about the role of the armed forces in peacetime, with the appropriate compartmentalization of information under high command supervision.

The official clearly and correctly referred to some of the missions of the strategic dimension of communication and the intelligence process, and then to the activities of social communication and public relations. But where is the strategy that the journalist told me about?

Nowhere, of course. Why is this not strategic? Because this type of communication neither works in the strategic dimension nor pursues any vital objective of the nation-state. Strategy focuses attention on how to articulate the tools for achieving goals related to dealing with threats that lead to conflicts, and furthermore, it recognizes that the means employed must be coordinated at the highest level of the nation-state and must also understand the broad spectrum of all the resources that constitute national power.

But it caught my attention that a journalist in charge of the area of social communication of a defense agency so flagrantly confused the strategic, operative, and tactical dimensions, mixing them without any shame. What is the real field of action of strategic communication?

Does it belong to business, marketing, advertising, journalism, defense, the state, or is it integrated into all of them? Is there an official, aligned and structured definition of strategic communication for security and national defense?

What are the tools that strategic communication uses? What is the mission of strategic communication? Does it have to do with the press releases of the armed forces or the agencies and ministries of defense? Does it have to do with the internal communication of the institutions linked to the area of defense? Or it is coercive diplomacy? Or perhaps it has to do with telecommunications and communicational coordination of the forces? Without doubt, there are many questions about strategic communication, but so far there seems to be only one answer: The definition of strategic communication is lost in a universe full of ambiguities, confusions, and conceptual gaps.

However, does this mean that it is impossible to know what strategic communication is, what its qualities and missions are?

These statements make the use of communications as a vital tool evident, but when we are talking about strategic communication we attribute it to many disciplines and pseudo-disciplines, thus creating confusion that prevents us from understanding and working with this instrument. Hence, this article is based on the results of an interdisciplinary approach between Strategic Studies and Mass Communication in the field of security and national defense.

This research created five instruments using hermeneutic, qualitative, and quantitative methods for the interdisciplinary approach by analyzing the objects of study and the inductive codes see Table 1. Table 1: Study Instruments. Selection criteria analysis. Hermeneutic analysis matrix. Qualitative-quantitative analysis matrix. Hermeneutic definition matrix. Integral hermeneutic definition matrix interdisciplinary approach.

Objects of study. Inductive codes. Concepts of Strategy. Concepts of Communication. Concepts of Security and Defense. The definition, lineaments, missions, and model of strategic communication for security and national defense should integrate the concepts of strategy, concepts of communication, and concepts of national security and defense in order to communicate strategically and achieve the national objectives and national interest of a nation-state.

In addition to the general objectives outlined above, this study has several specific objectives:. Figure 1: Research Process of Definition. The process of this research was divided into eight phases:.

Hermeneutic definition matrix of concepts of strategy and concepts of security and national defense. Hermeneutic definition matrix of concepts of communication and concepts of security and national defense. Integral hermeneutic definition matrix of definitions of strategy, communication, and security and defense. Hermeneutic analysis matrix of the relevant model of strategy, the relevant model of communication, and the definition of strategic communication for security and national defense created in this research.

According to the instruments of this research selection criteria analysis, hermeneutic analysis matrix, qualitative-quantitative analysis matrix, hermeneutic definition matrix, and the Integral hermeneutic definition matrix , this research approves the thesis with the following results. Figure 2: Selection Criteria Models of Strategy.

Figure 3: Selection Criteria Models of Communication. The qualitative-quantitative analysis of concepts of strategy national objectives, national interests, national power, strategic dimension, instruments coordination, dissuasion, freedom of action, and legitimacy and models of communication is equal to the integration of the concepts of C. The formula in the result explains: The sum of the analysis formula 0. See Table 2. The qualitative-quantitative analysis of concepts of communication and models of strategy is equal to the integration of C.

Table 2. Concepts of Strategy and Models of Communication. Concepts of Communication and Models of Strategy. The result of the hermeneutic definition matrix of communication in the area of security and national defense in this research is: Communication in the area of security and national defense is the significant message constructed by concepts targeted across a coordinated platform of pertinent media traditional and non-traditional so that they can be received by a social collectivity or an entity as a whole, considering scenario factors, direct and indirect actors and thus positioning an image-message and perception in a target group s supporting the security and defense objectives of the nation-state.

The formula is:. The result of the hermeneutic definition matrix of strategy in the area of security and national defense in this research is: Strategy in the area of security and national defense is a science and art that searches through coordinated action logics for a political-strategic decision to serve as the solution to a problem or potential problem, using and coordinating the tools and resources of national power, which were made available in a particular scenario where there are conflicts of interests between two or more actors in order to achieve the national interest.

According to the integral hermeneutic definition matrix of strategic communication for security and national defense, the inductive codes are:. If communication in the area of security and national defense is:. According to the integral hermeneutic definition matrix, the definition of strategic communication for security and national defense is as follows:.

According to the hermeneutic analysis matrix, strategic communication for security and national defense should participate in the fields of action and support the national strategy through communication to achieve the political-strategic objectives. Consequently, a nation-state has a security and national defense policy with which it activates by means of the fields of action internal, external, economic, and defense the mission of achieving and protecting the national interests under pressure and threats.

Therefore, the four fields of action work on the mission of achieving national objectives under pressure and threats, but it is the responsibility of strategic communication to achieve internal and external legitimacy for the action.

By obtaining this, the legitimacy of the international system is achieved, and with it freedom of action. In conclusion, the lineaments of strategic communication for security and national defense are:.

According to the hermeneutic analysis matrix, the nucleus of the mission of strategic communication for security and national defense is to support the national security strategy and national defense strategy national strategy by contributing to maintaining, protecting, and achieving the national interests and objectives of the nation-state.

The mission of strategic communication for security and national defense is divided by temporary states peace, crisis, and conflict :. This international system perception is what the strategic communication process uses to achieve credibility, legitimacy, and therefore deterrence and freedom of action, which are vital to support the national strategy and to protect, restore, maintain, and achieve the permanent national objectives and national interests.

Communication Scenario. The communication scenario is the scenario of the international system, in which the following are identified: the conflict of interests, our global situation, the direct and indirect actors, the internal and external targets, the sources of information, as well as the intervening factors. Conflict of Interests. On the basis of the permanent interests of nation-states, the conflict of interest is the neuralgic point of international relations.

The conflict of interests occurs when a nation-state sees its permanent interests threatened by an intention or action of another actor or actors in the international scenario or when two actors have the same interest, leading to a dispute of interests and therefore to a probability of conflict and likely escalation of crisis.

Source of Information. This is the international system divided by: the national information source, the local information source, hemispheric information source, continental information source, supra continental information source, and worldwide information source. The sources of information are the universe of knowledge that uses intelligence to develop useful information for the strategic communication of our nation-state.

Strategic Communication in Business and the Professions

You can also purchase a loose-leaf print reference to complement Revel Strategic Communication in Business and the Professions. This is optional. Convert currency. Add to Basket. Book Description Pearson,

If You're an Educator

Publisher: Ohio State University Libraries. So the table of contents includes the following sections: I. Chapter 4: News Value V Comprehensiveness rating: 4 see less. Chapter 4: News Value V.

See a Problem?

View larger. Request a copy. Download instructor resources. Additional order info. Buy this product.

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This Seventh Edition helps the reader address the current challenges of communication within the realm of business. Strategic Communication prepares readers for the business world of today. He has published more than seventy research articles in communication, business, management, and psychology journals and volumes. In addition, he has authored and edited twelve books on the topic of communication. He served as editor of the Journal of Applied Communication Research, one of NCA's research journals and as associate editor of ten journals in the social sciences.

Strategic Communication in Business and the Professions, 8th Edition

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

1 comments

  • Joshydan93 13.05.2021 at 08:43

    Download [PDF] Strategic Communication in Business and the Professions, Books a la Carte Read Online By University Dan O Hair.

    Reply

Leave a reply